Food Recommendation System | Notion

A food recommender system for a product like Zomato/Swiggy to enable users to order in less time.

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Problem Statement

Customers using restaurant aggregators and food delivery apps face difficulty deciding what to order.
This leads to frustration and longer order placing times.
The issue can result in customers abandoning the app altogether.
Abandoned users can lead to decreased user engagement, which can harm the app's performance.
It is important to address this issue to improve customer satisfaction and user engagement.

What do users have to say?

"Too many options to choose from"
"Unable to decide."
"Confused about what to eat"
"I need time to decide what I want to eat"
"Sometimes I’m confused what to order and from where"
"Choosing food takes time"
"Sometimes it’s confusing"
"No relevant recommendation"

User Empathy Map

Says	Thinks	Does	Feels
"I can't decide what to order"	"There are too many options to choose from"	“Scrolling through the options repeatedly”	“Overwhelmed with too many choices”
"This is taking too long"	"I don't want to waste money on something I won't like"	”Reading reviews to get an idea of quality”	”Worried about wasting money on a dish they won't like”
"I wish there were fewer options"	"I hope the food is good quality"	”Using filters to narrow down the options”	”Frustrated by the time it's taking to decide”
"What do you recommend?"	"I'm hungry and I want to make a good choice"	”Discussing with others about what to order”	”Anxious about the quality of the food”
"I'm not sure if I'll like this”	"I don't want to regret my decision later”	”Taking a break from the app and coming back later”	”Wanting to make the best choice”

User Persona